Speaker Driven Business

Forget the trending topics. The only thing that creates a sustainable speaking career is resonance – and most speakers are missing it.

Speaking is easy. Building a speaking business that actually pays is where most people fail.

What if we told you the $100M Hormozi launch had nothing to do with scarcity timers, stacked bonuses, or viral slide decks — and everything to do with the one thing most speakers are ignoring?

In this unforgettable conversation, Michael Crossland reveals the mindset, positioning, and strategy shifts that transformed his speaking career from seven years of nothing to global impact alongside Richard Branson and Tony Robbins.

Most speakers believe growth happens on stage — but the truth is, mastery is built in the debrief.

Have you ever held back from speaking because you thought your audience was “too small”?

Most speakers water themselves down chasing universal approval — and end up stuck in the beige zone.

Jacqueline reveals why a strong keynote structure is the secret to a thriving, speaker-driven business.

Julie Cross joins Jacqueline to explore how women can reclaim their voice, share impactful stories, and speak unapologetically to inspire future generations.

Being a great speaker won’t land you a TEDx talk. In fact, it might be the very thing holding you back.

Legendary media executive Maz Farrelly delivers a masterclass in how to be unforgettable in a world of noise, unpacking exactly what it takes to make people lean in — not scroll past.

Most coaches hype your story—real ones shape your strategy. Discover 7 speaker coach green flags to find one who sharpens your message and market impact.

Cameron Atlas shares how to build a standout speaker brand before you’re known—no TEDx, niche, or followers needed. Inspire, captivate, and get booked.

Before you chase new leads, listen to this: Your goldmine is already in your books.

Being great at what you do means nothing if your clients only remember one thing you offer. It’s time to stop leaving revenue on the table and start building the kind of client visibility that multiplies your income without chasing new leads.

What happens when a PhD scientist, AI enthusiast, and unapologetic feminist collides with the speaking world? You get Dr. Nici Sweaney, a woman on a mission to make sure AI doesn’t just serve the privileged few. 

You don’t need more polish. What you need is a mic, a deadline, and a room full of decision-makers.

Most emerging speakers waste years trying to follow someone else’s blueprint. This conversation is your permission to scrap the script and build something that actually fits you.

Most speakers wait for clarity, confidence, or the perfect moment. But the best ones, just start climbing. If you’re showing up but still feel stuck, this one’s for you.

If you’re still hoping to get picked instead of building a speaking business that books itself, this episode will flip everything you thought you knew about the mic.

In this solo episode, Jacqueline dives into the psychology of communication – the hidden power of language, what it really takes to become a paid, booked, and referable speaker, and why it’s not about working harder or yelling louder.

This is your sign to stop chasing perfect and start owning your story. Real impact begins when you speak from the heart, not the script.

Join us for a raw, inspiring, and insightful conversation that’ll make you rethink what’s actually possible.

Feeling stuck on the sidelines of the speaking world? Here’s why, and how to finally steal the spotlight.

In this episode, Jacqueline Brooker rips the covers off the real reason most emerging and aspiring speakers are stuck spinning their wheels: they’re either invisible, or visible but forgettable. 

In this episode, I break down why clichés kill engagement and how to replace them with fresh, unforgettable storytelling that captivates, surprises, and gets you rebooked.

If you’re struggling to get booked, land clients, or gain traction, here’s the truth: it’s not because your message isn’t clear enough. It’s because it’s not close enough.

In this episode, Jacqueline chats with Lisa McInnes-Smith, a global speaking powerhouse, and takes us behind the scenes of her extraordinary journey, from humble beginnings touring rural schools to captivating thousands on international stages.

In this episode, Jacqueline Brooker sits down with Shasta Nelson, a thought leader on connection, three-time author, and sought-after keynote speaker, to unpack why friendships at work aren’t just a perk, they’re a necessity.

In this episode, Jacqueline dives into the “yes, and” philosophy of speaking. She breaks down the two primary ways speakers make money: through speaking and from speaking. 

In this episode, we unpack the real roadmap to going from unpaid breakout sessions to getting paid well inside your industry, and then taking the leap to high-value speaking opportunities outside of it.

Jacqueline explores the mechanics of stories that transcend the stage, drawing from examples of keynote legends, movement starters, and even her own experiences.

Jacqueline speaks with Cy Wakeman, global thought leader and celebrated keynote and Hall of Fame speaker, and pulls back the curtain on a truly unconventional rise to speaking greatness.

In this episode, we dive into the unexpected power plays AI unlocks, the five levels of AI adoption for speakers, the hidden Super Power for Speakers, and why your spoken-word content is still your greatest edge. 

Jacqueline welcomes Peter Merrett, Australia’s 2024 Keynote Speaker of the Year and the visionary behind The House of Wonderful. 

Jacqueline shares invaluable insights from working with seasoned speakers, TED Talk hopefuls, and keynote rookies looking to level up.

Jacqueline dives into the art and science of speaking to the psychographic — the mindset and thought patterns that take you beyond traditional audience labels. 

Jacqueline sits down with the magnetic and insightful David Avrin, CSP and global speaking expert. Together, they peel back the curtain on what really keeps speakers in the game and thriving.

Jacqueline shares her unfiltered truth about how she navigated a $5.2M project that ended in global scrutiny and the critical life lessons she learned from losing it all. This conversation comes from an episode of The Other Side of Success podcast with Ella Lucas-Averett, where Jacqueline joins as a guest.

Jacqueline reflects on the journey of The Speaker Driven Business Podcast hitting 50,000 downloads with a heart-centred, organic approach.

Jacqueline shares the secret formula behind every successful pitch.

Jacqueline sits down with the unstoppable Elizabeth McCormick, who traded her flight suit for the spotlight.

Jacqueline breaks down a powerful and often overlooked sales philosophy that could change the way you close deals.

Jacqueline dives into a powerful strategy that could change your speaking career — the Backup Speaker Strategy.

Jacqueline breaks down the often misunderstood art of sales calls, revealing why mastering contextual sales conversations is the secret to long-term success.

Jacqueline takes us through a game-changing concept that has been producing incredible results across her programs — the bold statement of claim.

Jacqueline dives into the 7 most frequent speaker sales mistakes that can derail your success.

Jacqueline delivers a straight-shooting masterclass on why speakers must fall in love with sales.

Jacqueline deep dives into the ethical dilemma of using raw, lived experience stories for charity fundraising events.

Jacqueline reveals a revolutionary mindset shift that will propel your speaking journey to new heights.

Jacqueline spills the beans on the often-overlooked strategies to monetize your craft.

Jacqueline addresses the common question of how to transition from speaking for free to getting paid as a speaker.

 Jacqueline reveals the 11 essential elements you need to have in place for your “Minimum Viable Launch” as a speaker.

Jacqueline shares the secrets to becoming a highly paid, constantly rebooked professional speaker with game-changing insights.

Jacqueline emphasises the value of scripting your speeches to maximise effective delivery.

Jacqueline discusses the top 5 challenges that repeatedly come up among speakers based on conversations and masterclasses.

Jacqueline shares her five hot tips for success as a speaker.

Jacqueline explains how to construct a powerful speech engine room that embeds your message into the audience’s memory.

Jacqueline shares strategies for creating powerful speech content by tapping into your deepest wisdom and experiences.

 Jacqueline shares her journey from reluctant speaker to in-demand presenter.

Jacqueline unpacks the essence and revolutionary origins of International Women’s Day (IWD).

Jacqueline confronts a common dilemma for aspiring speakers – claiming that speaking is a priority but not fully committing to it.

Jacqueline has a powerful conversation with bestselling author and communication coach Carmine Gallo as he dives into his lifelong obsession with understanding what makes powerful and persuasive communication. 

Jacqueline dives into the critical strategy of emotion mapping for impactful speaking.

Jacqueline explores the difference between being an influencer and having true influence.

Jacqueline Nagle lets us in on an illuminating conversation with Sophie Scott, an accomplished Australian journalist who boldly transitioned into professional speaking and carved out remarkable success for herself.

Jacqueline draws attention to the confusion that typically arises when conversations seem to go awry.

Jacqueline explores the concept of story activation. 

Jacqueline dives into the secrets of shaping compelling stories.

Jacqueline explores the importance of crafting three core stories for your business.

Jacqueline reveals the secret recipe that sets professional storytellers apart from the rest — strategic diversity in story forms.

Jacqueline stresses that with great power comes great responsibility.

Jacqueline exposes some of the most common mistakes that can turn interesting stories into mere self-indulgent ramblings.

Jacqueline explains why structure and framework matter, and why winging it won’t always work, even if you consider yourself highly creative.

Jacqueline unpacks the common mistake speakers make of overwhelming audiences. 

Jacqueline introduces us to the enigmatic Blue Apple Strategy.

We dive into the powerful, often unknown and overlooked, concept of The Attention Snap.  

We talk about my love-hate relationship with Ted Talks – which can seem a little perplexing!

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We delve into the 5 keys to powerful speaking that can elevate your speak-ability and make a lasting impression.