November 26, 2024
54: Don’t Just Speak — Speak to the Psychographic
Jacqueline dives into the art and science of speaking to the psychographic — the mindset and thought patterns that take you beyond traditional audience labels.
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Want your message to land with any audience? Discover how speaking to the psychographic transforms your talks into transformative experiences, deeper connections, and unstoppable growth.
In this episode, Jacqueline dives into the art and science of speaking to the psychographic — the mindset and thought patterns that take you beyond traditional audience labels.
Start thinking beyond demographics and dive into the psychographic mind of your audience. It’s the bridge to deeper connection, higher conversions, and lasting impact.
Don’t just speak — land. If you want to elevate your speaking game, connect universally, and ensure your message lands every time, this episode is a must-listen!
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- Why demographics alone can’t guarantee audience buy-in (00:35)
- A case study about three identical groups with wildly different reactions (01:26)
- Why avatars and demographics alone cannot predict who’s really listening (02:50)
- What is a psychographic? (04:34)
- Spotting psychographic clues to find the changemakers (05:03)
- Questions that reveal mindsets (08:06)
- Why TED Talks resonate across ages and cultures (09:18)
QUOTES
“To create sustainable, predictable, long term success in this game, you’re going to have to get a universality about your messaging. And to do that, we have to go into the psychographic.” – Jacqueline Brooker
“It’s also about having an understanding of what the problem is and the promise that you’re making, that you’re going to share through your speaking. If you can’t articulate that, then you actually aren’t speaking to the psychographic. And you can get by, but you will never excel, and you will never create something predictable and sustainable.” – Jacqueline Brooker
“You will need to understand the problem is — what the problem is that you’re speaking will solve — and you need to actually be able to tap into how someone is thinking when they’re on the precipice of needing to think the way that you do or to do the thing that you’re offering.” – Jacqueline Brooker
RESOURCES
If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthrough
WHERE TO FIND JACQUELINE NAGLE
To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram or join the private Facebook group
Join the Speak More Collective.