December 5, 2024
55: Make Yourself Ridiculously Easy To Hire as a Speaker – with Guest David Avrin CSP
Jacqueline sits down with the magnetic and insightful David Avrin, CSP and global speaking expert. Together, they peel back the curtain on what really keeps speakers in the game and thriving.
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Wondering why your phone isn’t ringing off the hook? It’s pretty simple. Speaking isn’t your business — it’s your product, and you have to learn to sell it like a pro.
In this episode, Jacqueline sits down with the magnetic and insightful David Avrin, CSP and global speaking expert. Together, they peel back the curtain on what really keeps speakers in the game and thriving.
From strategic pitching windows to what makes a speaker ridiculously easy to work with, this conversation is packed with practical advice, hilarious anecdotes, and a whole lot of truth-telling.
Whether you’re just stepping into the speaking world or looking to take your career to the next level, this episode is your roadmap to becoming not just a great speaker, but a successful one.
If you are dreaming of standing ovations, remember that the applause begins with smart business moves. Perfect your business strategy – because it’s not just about the message you deliver It’s about making it to the stage in the first place.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- Meet David Avrin (00:01)
- Why your story won’t get you hired (01:46)
- The biggest mistakes speakers make (06:33)
- David’s proven system for strategic outreach that keeps his calendar full (09:31)
- How the right timing when pitching can transform your results (13:45)
- The credibility pricing dilemma — Are you charging too low? (17:35)
- David’s whirlwind schedule and what it really takes to live a speaker’s life (21:22)
- Why charging too little makes you dismissible (25:18)
- Creative ways to get footage that books you gigs (28:18)
- Your secret weapon for landing gigs and building trust (32:51)
- Wisdom in one sentence (36:08)
QUOTES
“Nobody’s writing you a cheque for you to live your dream of changing people’s lives. Nobody’s writing you a cheque for you to have a cathartic experience and exercise your demons. The stage is not your therapy. You’re being hired to solve their problems. And, we do that through story.” – David Avrin
“If you want inbound, you have to get outbound. Outbound comes first. Looking for the phone to ring? You need to pick up and use it. First.” – Jacqueline Brooker
“If nobody’s saying no, raise your fee 50%. The formula should be, 25% of the people who are interested in you, you’re having conversation with, can’t afford you.” – David Avrin
“They’re not paying for the hour. They’re paying for a lifetime of experience, they’re paying for your preparation, they’re paying for your travel. They’re paying for the value that you deliver to them. Get it out of your mind that you are charging for an hour.” – David Avrin
“Speaking is not a business. Getting the gig is the business you’re in.” – David Avrin
“Speaking is your product, not your business.” – Jacqueline Brooker
RESOURCES
If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthrough
WHERE TO FIND JACQUELINE BROOKER
To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram or join the private Facebook group
Join the Speak More Collective.