81: Stop Building Workshops That Don’t Sell

Jacqueline reveals why a strong keynote structure is the secret to a thriving, speaker-driven business.

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Did you know skipping the right keynote structure could be the reason your workshops aren’t generating leads? 

In this episode, you’ll learn why building a solid keynote is the key to turning your speaking into a revenue-generating business. While many speakers get caught up in creating workshops or products, Jacqueline explains why the keynote must come first and why it’s the spine of your entire business. 

If you’re feeling stuck or overwhelmed by the process, you’re not alone. Many speakers hit a wall when trying to shape their message. But it’s this very challenge that leads to breakthroughs. 

Jacqueline also delves into how workshops and keynotes are connected, why they’re not as separate as you might think, and why skipping the proper keynote structure is a costly mistake.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Build a keynote structure that serves as the backbone for every aspect of your business (00:00)
• Avoid the costly mistake of skipping your keynote structure and why quick fixes only hold you back (05:02)
• Approach both keynotes and workshops with the same level of strategic design for maximum impact (08:00)
• Structure your workshops to deliver transformational experiences that go beyond just information (11:20)

By the end of this episode, you’ll understand why structure is everything in creating a sustainable speaker-driven business. Jacqueline shares insider insights that aren’t just informative, but transformational.

Stop guessing and start creating with intention.

QUOTES

“Have you nailed your keynote structure yet? If not, and you’ve got or you want a speaker-driven business – then you’re missing the spine that holds everything up.” – Jacqueline Brooker

“It doesn’t matter what you create. If it’s not clear, valuable, structured, and sellable, it won’t move any of the needle on anything.” – Jacqueline Brooker

“Workshops don’t fail because you don’t care, they fail because there’s no scaffolding to hold them up.” – Jacqueline Brooker

RESOURCES

WHERE TO FIND JACQUELINE BROOKER

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram or join the private Facebook group

Join the Speak More Collective.