March 17, 2025
67: The Messaging Mistake That’s Keeping You Invisible
If you’re struggling to get booked, land clients, or gain traction, here’s the truth: it’s not because your message isn’t clear enough.
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The clarity of your message isn’t the problem.
If you’re struggling to get booked, land clients, or gain traction, here’s the truth: it’s not because your message isn’t clear enough. It’s because it’s not close enough.
Too many experts are stuck selling what they know instead of speaking to what their audience desperately needs to hear. And in 2025, if your message doesn’t immediately hit the 2 AM pain point — the thing keeping your audience awake at night — you’re getting ignored.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- The #1 mistake keeping brilliant speakers invisible (00:21)
- How reframing your message from expertise to solving urgent problems makes you instantly more bookable (01:50)
- The CLOSER Method: a simple framework to reposition your message for instant traction (07:20)
- The 3 critical questions you MUST ask to stop repelling clients and start attracting them (12:53)
- Why selling expertise is a losing game — and what to do instead (14:48)
QUOTES
“If your message can apply to anyone, it will resonate with no one.” – Jacqueline Brooker
“People don’t buy expertise. They buy the solution to the problem that’s keeping them up at 2 AM.” – Jacqueline Brooker
“Clarity alone doesn’t get you booked. If your audience can’t immediately see themselves in your message, they’ll move on.” – Jacqueline Brooker
“The real secret to being in demand? It’s not about sounding smart—it’s about making your audience feel understood.” – Jacqueline Brooker
“If you’re not getting the results you want, chances are you’re standing on your side of a bridge—and your audience is still on the other side.” – Jacqueline Brooker
RESOURCES
If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking, we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you – Join here : https://www.facebook.com/groups/paidspeakerbreakthrough
WHERE TO FIND JACQUELINE BROOKER
To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram or join the private Facebook group
Join the Speak More Collective.