January 28, 2025
60: Your Stories Are Not For You: How To Craft Stories That Stick, Spread, and Spark Transformation
Jacqueline explores the mechanics of stories that transcend the stage, drawing from examples of keynote legends, movement starters, and even her own experiences.
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Great stories aren’t just entertaining. They’re transmissible, capable of being shared far beyond their original audience, and creating ripple effects that can inspire, connect, and transform.
In this episode, Jacqueline explores the mechanics of stories that transcend the stage, drawing from examples of keynote legends, movement starters, and even her own experiences.
She dives into why some stories stick, how they shift perceptions, and the role empathy plays in shaping narratives that matter. You’ll emerge from this episode equipped with the knowledge of how to make your stories an omnichannel force for change.
Remember, your stories aren’t for you. They’re for your audience. Whether on a stage, in a podcast, or shared around a coffee table, the stories that truly matter are those that connect, inspire, and ignite action.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- Secrets to leaving a lasting impact through your stories (00:15)
- How humour helps stories spread (01:39)
- The power of repeatable, unforgettable stories (02:18)
- How stories disarm, connect, and create relief for your audience (07:12)
- How to tell stories that truly resonate and transform your audience (09:00)
- Stories that shatter assumptions and spark transformation (10:32)
- The power of witnessed stories (14:06)
- The myth of the “whole story” (18:39)
- Key takeaways (19:55)
QUOTES
“Our stories, shaped well and delivered beautifully, are 100% transmissible. They also create a common understanding, quite often a shared language, and sometimes a tribe.” – Jacqueline Brooker
“Stories are the fastest way to disarm an audience. They are the fastest way for us to shift from ‘me on the stage’ to ‘we as a collective.’ They’re the fastest way to get people out of their current reality into the world that you want to create for them. They are the fastest way to create trust and connection.” – Jacqueline Brooker
“Your stories are most powerful when they disrupt a reality and are backed up by evidence or research or data. These are the most powerful stories we have.” – Jacqueline Brooker
RESOURCES
Elliot’s Magic Ticket by Geoff Ramm
If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthrough
WHERE TO FIND JACQUELINE BROOKER
To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram or join the private Facebook group
Join the Speak More Collective.