January 14, 2025
58: Indispensable Lessons from More Than 100 Script Reviews in 2024
Jacqueline shares invaluable insights from working with seasoned speakers, TED Talk hopefuls, and keynote rookies looking to level up.
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Welcome to the first episode of 2025, where we dive into a year’s worth of lessons from reviewing over 100 speech scripts (closer to 200, if we’re honest).
In this episode, Jacqueline shares invaluable insights from working with seasoned speakers, TED Talk hopefuls, and keynote rookies looking to level up. If you’re wondering what separates a speech that sticks from one that sinks, this episode is your go-to guide.
Remember, great speaking isn’t about perfection — it’s about connection, clarity, and courage. Whether you’re gearing up for your first big talk or refining your 20th keynote, the lessons in this episode will help you create speeches that inspire, resonate, and stick with your audience.
Make 2025 your year to captivate!
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- Reflecting on 2024’s lessons (00:01)
- 25 speakers and Carmine Gallo at the Speak Like Ted Program (00:46)
- How The Paid Speaker Accelerator launched careers into the spotlight (01:22)
- Turning scripts into stage-worthy masterpieces at the Speak More Collective (02:24)
- The power of scripting in crafting stories that captivate (03:00)
- The value of the Blue Apple (04:03)
- Why “killing your darlings” is essential for clarity and impact (07:15)
- Masterfully balancing data and emotion for maximum effect (08:44)
- Macro and micro stories to keep your audience hooked (09:55)
- Painting pictures with words to make your stories unforgettable (12:59)
- The art of precision (15:06)
- The rule of three and why less is more (19:29)
- Delivering a gift your audience will use and share (21:19)
- The golden rule of primacy and recency (23:49)
- The game-changing shift that keeps your audience hooked (25:21)
- Why “first shitty drafts” are a must (26:52)
- Why boldness always wins (33:18)
QUOTES
“I believe in scripting for a range of things — to build the muscle of delivering a great speech, to build the muscle that you need to understand the structure, which is how we take your audience from where they are to where you want them to be to where they never expected to be. You can’t do that randomly. It takes structure, and you need to learn it.” – Jacqueline Brooker
“It’s not logic or stories — it’s logic and stories. You need both to become masterful. So wherever your natural bend is, that’s more than okay, but make sure that you’re deliberately building your skills and your muscle in the other.” – Jacqueline Brooker
“When you overload or overwhelm an audience, they don’t remember what you’ve given them to that point, they don’t sit there and choose what they’re going to take away with them. They delete everything.” – Jacqueline Brooker
“The rule of a great speech is you must give them something that they can hear from you today, use tomorrow, and share the next.” – Jacqueline Brooker
RESOURCES
Episode 17: Blue Apple Strategy
Episode 20: Common Mistakes That Make Speakers Fail at Storytelling
Episode 22: Crafting Compelling Stories Using the 5 Key Story Types
Episode 30: Great Speakers are MADE, not Born: in Conversation with Carmine Gallo
Episode 26: Story Shaping 103: The Charisma Pattern
Episode 16: You Want Attention When You Speak? Then Master The Attention Snap
Episode 57: Dare to Be Different and Watch What Happens with Peter Merrett
Episode 55: Make Yourself Ridiculously Easy To Hire as a Speaker – with Guest David Avrin CSP
If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthrough
WHERE TO FIND JACQUELINE BROOKER
To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram or join the private Facebook group
Join the Speak More Collective.