October 15, 2024

47: Why You Have To Fall In Love With Sales

Jacqueline delivers a straight-shooting masterclass on why speakers must fall in love with sales. It’s really quite simple — sales is the oxygen of your speaking career.

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The only thing standing between you and a sustainable speaking business? Mastering sales and negotiation.

In this episode, Jacqueline Brooker delivers a straight-shooting masterclass on why speakers must fall in love with sales. It’s really quite simple — sales is the oxygen of your speaking career.

Jacqueline breaks down the mindset shifts needed to stop resisting sales and negotiation and reframe them as essential tools for creating impact. With insights from her $35 million sales experience and hard-hitting anecdotes from her early career, she shows how sales mastery goes hand-in-hand with making the difference you dream of as a speaker.

Whether you’re aiming for impact, building relationships, or scaling your business, selling and negotiating are the keys that unlock your success.

Remember, sales isn’t about pushing products or services — it’s about solving problems, building connections, and creating opportunities for your message to thrive.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

Why loving sales is non-negotiable for building a sustainable speaking business (00:09)
Do you shy away from sales, thinking it’s misaligned with your calling? (02:21)
A personal story of how Jacqueline’s unexpected pivot to sales changed her career (and her bank account) (04:07)
Order-taking vs. selling and how this leads to inconsistent business (06:45)
How reframing sales boosts your success rate dramatically — even without additional leads (08:44)
Why the skill of negotiation is another non-negotiable for long-term success (09:47)
How sales is about connection, not transaction (10:35)
Why negotiation is a reflection of self-worth (12:12)
The predictable rise and fall speakers face when they don’t embrace the sales process (13:18)
Reframing sales: It isn’t sleazy — it’s about solving problems and saying no to those who aren’t a fit (14:33)
Reframing negotiation: It’s a collaborative process, not conflict (16:03)
Common mistakes speakers make with sales and negotiation (17:25)

QUOTES

“Selling is actually the art of persuasion and influence, the art of moving people closer to the decision, to engage in a vision of the world that is possible through working with you or partnering with you, to enrol them in an alternate view of the world.” – Jacqueline Brooker

“Sales is not about pushing your product or your service. It’s about aligning your value with someone else’s need.” – Jacqueline Brooker

“Sales puts you in front of the people and the audience who need your message the most. It’s actually not about the revenue — it’s about reach and impact where revenue is the outcome.” – Jacqueline Brooker

“At the core, sales is all about building connection. It’s not just about pitching. It’s about understanding the needs of someone, about showing them how you can help, about demonstrating that you understand their pain.” – Jacqueline Brooker

“Every time you negotiate, you’re actually drawing a line in the sand. You are saying, this is the value of my time, my expertise, and my message.” – Jacqueline Brooker

“Falling in love with negotiation means falling in love with advocating for the value you bring to the room.” – Jacqueline Brooker

“The truth is, when done right, sales is about helping someone solve a problem or meet a need. When you approach sales with integrity and alignment, it becomes a natural part of what you do. You’re simply matching your expertise to their needs.” – Jacqueline Brooker

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthrough

RESOURCES

Never Split the Difference by Chris Voss

WHERE TO FIND JACQUELINE NAGLE

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram or join the private Facebook group

Join the Speak More Collective.