46: 7 Speaker Sales Mistakes Killing Your Conversions

Jacqueline shares her insights on why many speakers fail to close deals and how you can turn these mistakes into your competitive advantage.

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Struggling to convert speaking gigs into sales? Then you are probably guilty of making some of the most common, conversion killing mistakes.

In this episode of the Speaker Driven Business, we’re diving into the 7 most frequent speaker sales mistakes that can derail your success. If you’ve ever wondered why your speaking gigs aren’t converting into sales – or you’re not getting the gigs you want in the first place – then this episode is perfect for you. 

Jacqueline shares her insights on why many speakers fail to close deals and how you can turn these mistakes into your competitive advantage. From bypassing sales to mishandling proposals, she covers it all with practical advice to boost your conversions and sales. 

By avoiding these 7 common mistakes, you’ll position yourself as a more effective, relevant, and professional speaker. Remember, mastering the art of selling is essential for your growth, stability, and success. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Why understanding and analysing speaker sales mistakes is crucial for those looking to improve their sales (00:22)
• Mistake #1: Speaking to bypass sales (01:30)
• Mistake #2: Fusing content and marketing (03:18)
• Mistake #3: Directly pitching to the C-Suite (06:34)
• Mistake #4: Sending plain text responses (09:28)
• Mistake #5: Offering a proposal too early (12:37)
• Mistake #6: Creating vague, irrelevant, inconclusive proposals (13:50)
• Mistake #7: Having no control over the sales process (16:27)

QUOTES

“We think that content marketing is actually marketing. But it’s not. What we’re doing is we’re producing content and we’re forgetting to do the actual marketing. And this is also why sales agencies and marketing agencies and content agencies are getting away with not delivering tangible returns on investment.” – Jacqueline Nagle

“Marketing is a specific call to action. There is an engagement that happens that starts a process that predictably generates a lead that leads to conversation that leads to a sale. That is marketing. The rest is content.” – Jacqueline Nagle

“Structured information delivered professionally with a firm follow up process in place actually positions you well, clarifies, and crystallises information. But it’s also done in a way that your contact can share more easily.” – Jacqueline Nagle

“The ultimate control of any process, of any sales process, of any marketing follow through, is to get on the phone. It’s rare these days. Get out from your email, get out from behind the screen, and get on the phone.” – Jacqueline Nagle

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthrough

RESOURCES

C-Suite 

WHERE TO FIND JACQUELINE NAGLE

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram or join the private Facebook group 

Join the Speak More Collective.